Free LIVE Breakfast Session

From Brilliant to Value-creating

Today, companies and organizations post millions in digitization projects. But even the most brilliant solutions risk being experienced without value by end users. Such cases are expensive lessonlearned and raise many questions: What went wrong, and how can we do better?

When aiming to design value-creating digital solutions, understanding and involving users is extremely important. But how can we involve the many different users that will be affected by new technology and design solutions that fulfill their needs? 

On the 15th of April, Anne Marie Kanstrup, Professor in digitalization and innovation from Aalborg University, visit our Breakfast Session. Join us for an exciting morning when we focus on 'User-friendly and value-creating digitization' and take a closer look at how to design solutions that meet different users' needs.

Join our session and learn more about:

  • What is essential when we design digital solutions for and with users?
  • How can we involve different user groups?
  • How do we build a bridge between users, the business, and technical experts?
  • How do we create coherence in our solutions?
  • What can we learn from design cases with hearing aids, mobile health apps, intelligent decision making, assistive technology and robots?

It is free to participate!
Sign up before April 10th, and be sure to get a virtual seat!

We look forward to seeing you :)

Anne Marie Kanstrup, Professor at Aalborg University 

Sign up here

This Breakfast Session is specifically aimed at people, who work with business development, digitization, and customer service. But all interested are welcome.

*We reserve the right to deny access for participants from competing companies.
*At registration you accept that we and our partner may contact you after the our event.

Practical info

Time and place

Thursday April 15th 2021
09.00-11.00 am.

Livestream via Livestorm
(you will receive a link per e-mail)


If you have questions,
please contact Sasja on
phone +45 9330 8565
or write an e-mail at