Free LIVE Breakfast Session

Digitization requires new customer insight!

Digitization is at the top of the agenda for most businesses, and for a good reason! Research shows that companies that digitize have a strong competitive advantage. But which processes and services can be digitized? What business opportunities arise when we digitize, and how does digitization affect our customers and their behavior? 

On January 19th at 9-11 am. we invite you to this extraordinary Breakfast Session, where Thomas Ritter, Professor of Customer Relationship Management at Copenhagen Business School, and Ian Ashby, Principal Strategist at ServiceNow, UK, visit our session.

Join us for an exciting and inspiring morning when we focus on digitization and customer service in 2021 and dive into some of the latest research in the field.

At this Breakfast Session, you will get insight into: 

  • How digitization creates new commercial business areas
  • What strategic considerations should be made when digitizing processes/services
  • How digitization affects customer behavior
  • How can you use the Customer Data tool in your digital transformation. 
  • Concrete business cases
  • How to transform strategic visions into operational initiatives 

It is free to participate!
Sign up before January 10th, and be sure to get a virtual seat!

We look forward to seeing you :)

Thomas Ritter

Thomas Ritter, Professor at Copenhagen Business School

Sign up here

This Breakfast Session is specifically aimed at people, who work with business development, digitization, and customer service. But all interested are welcome.

*We reserve the right to deny access for participants from competing companies.
*At registration you accept that we and our partner may contact you after the our event.

Practical info

Time and place

Tuesday January 19th 2021
09.00-11.00 am.

Livestream via Livestorm
(you will receive a link per e-mail)


If you have questions,
please contact Sasja on
phone +45 9330 8565
or write an e-mail at